IWC Watch Blog

September 30, 2011

Breitling Superocean Heritage Chronograph Watch

Filed under: Breitling — Tags: — Iwcer @ 2:29 pm

Breitling Superocean Heritage Chronograph

The famous watch factory Breitling has been in the pursuit of progress constantly. Over these years, Breitling has been trying to build a fashion brand against the unusual fierce competition and develop the watch design and technical performance. Now, Breitling launched a new Superocean Heritage Chronograph watch specially designed for people who like diving.

The new Breitling Superocean Heritage Chronograph watch combined with fashion design and sporty characteristics gives people a striking appearance. Bid case 46 mm in diameter is made from stainless steel. Protected by a sapphire crystal, perfect operation of movement can be seen from the fully transparent case back. All hands are covered with luminous material to ensure ideal readability at night. At the 3 o’clock position, it is played a date window.

The Breitling watch is equipped with the Breitling 13 self-winding movement. This high end self-wind movement is certified by COSC which provides 42 hours power reserve and water resist up to 200 meters waterproof function. 200 meters waterproof performance is quite generous to a professional diver.

The design of the strap of this Breitling Superocean Heritage Chronograph watch is available in two different versions. One is decorated with an ocean classic braided steel bracelet, giving you a stylish and elegant appearance. Another is equipped with a rubber strap which gives you a bolder appearance with the same functions as the bracelet. If you prefer to a rubber strap, what you must know is that this is a different color to coincide with the bezel and dial.

The new Breitling Superocean Heritage Chronograph watch is definitely the dives watch you are dreaming to have. Just feel free and comfortable wearing it under 100 meters, because it can provide you with the features and the most reliable chronograph function. It is a good partner for dives.

September 28, 2011

Breitling His and Her Watches First Choice for Valentine’s Day

Filed under: Breitling — Tags: — Iwcer @ 11:05 am

Breitling Ladies Watches

Many watches brand will not specially recommended his-and-hers watches, or you do not like the special ones. You can find a pair watch which is perfect match among various watches. More and more young adult prefer choosing watches to be love token. When you hear Breitling, you may think that just is suitable for men. But there is a perfect collection for girls – Breitling Navitimer with white dial. Breitling Chrono-Matic and Breitling Navitimer is a pair of black and white perfect his-and-hers watches.

Let’s see some specifications of these two Breitling watches: the accurate movements have been certified by COSC, reliable and accurate; it fixed with Breitling’s famous Circular Slide Rule so that the watch can do some operations. The black one looks powerful and strong, and the white one is elegant and graceful.

Breitling Chrono-Matic recommended in 1969, this watch not only inherit the traditions of Breitling Aviation watches. Nowadays, it has become one of the most famous and popular collection. And it is an excellent and classical automatic winding watch for the watch fans who love mechanical watches. Breitling Navitimer recommended in 1952, and it has been the pilot’s first choice until today. This watch is exquisite and practical, it has been named “Aviation Computer”, it can do various operations that the pilots need. Over half century, Breitling’s timepiece becomes more extraordinary and legendary. It appearance and spirit never changed, this watch has become Breitling’s star product. Black and white is a perpetual perfect match; it will never be out of days. Black Breitling Chrono-Matic matches white Breitling Navitimer should be the best his- and-her watches for couples to choose to be love token. These two exquisite and accurate timepieces will witness their every sweet and romantic moment. So don’t wait any more, just to own them!

September 24, 2011

IWC Portuguese Vintage Collection – Re-interpretation of The Classic Masterpiece

Filed under: Portuguese — Tags: — Iwcer @ 1:10 pm

Among the important family of IWC Portuguese watches, the Portuguese manual watch born in 1939 witnessed the passage of time. In the 140 years anniversary, IWC especially released the IWC Vintage Collection, in the contemporary style of re-interpretation of the classic masterpiece.

IWC Vintage Collection

This brand new Portuguese manual watch once again becomes the bridge between the past and today, writing another new chapter for the historic story of watch. Concise Portuguese collection combines timeless and elegant design language, ultimate and perfect watch technology, has become very few watches recognized by industry experts and collectors surviving in a number of changing trend. True gold does not fear fire. Only those watches have real value can withstand test of time. Its symbolic design elements including the shape and size of the case, design of the dial, are both uncompromising.

IWC Vintage Collection 2

Equipped with black and gray dial, rose gold plated Arabic numerals and symbolic leaf-type hands, the small dial of the Portuguese rose gold manual watch is particularly eye-catching. Therefore, the red “60″ number is even more unique. In the drive device, this watch is equipped with the homemade 98295 movement with echoes with the original Jones movement, such as nickel-silver alloy 3 / 4 board and stretched tuning meter for precise adjustment of the effective length of the hairspring. Watch factory recalls the origin through this quiet and exquisite watch, but once again praises the original Portuguese watch – because even in the distant past, they are so close to the ideal of a perfect model of the mechanical watch.

IWC 98295 Movement

98295 manual movement, balance wheel equipped with high-precious fine-tuning of balance wheel, Breguet balance spring, 3 / 4 Department of bridge plate, nickel-silver alloy board and concrete slab, extended precious vernier gauge, decorative features (Geneva stripes), small seconds with stop valve device, power reserve to 46 hours.

September 22, 2011

Six Reasons for You to Buy The Quartz Watches

Filed under: Watch Buying Guide — Iwcer @ 5:51 pm

Quartz Watches

There are more and more people choosing to buy mechanical watches especially the men. However, the quartz watches have been in the fast development during 40 years. The market share of quartz watches such as the quartz watches of the Breitling Bentley watches are larger than that of mechanical watches. In addition, there are some advantages of quartz watches.

First, it is cheap. A movement of quartz watch is 20%-30% cheaper than that of mechanical watch. Consequently, the quartz watches are much cheaper than the mechanical watches.Secondly, it is much more accurate. The most obvious advantage of quartz watches is the accuracy. There are only ranging from -30 seconds to +30 seconds per month. Thirdly, it is much more convenient of the quartz watch which is in the slimmer or smaller size. In addition, it is easy to be added lots of functions. What’s more , there are pretty changes on the appearance. Forth, you will save worry after you buy the quartz watches. There is no need for you to take care of it every second. It is pore suitable for ladies or elderly for such benefits. But the mechanical watches always stop working when there is no enough energy that comes from the movements of you. It is an annoying question. By the way, what you need to do is to change the battery in time. If you buy a good quartz watch such as Tag Heuer watch, then the life of quartz watch may be longer than that of mechanical watch.

 Last but not the least, the maintenance period of quartz watches are longer. If there are no problems about the parts of your watch, there is no need for you to clean it. What you should remember that the life of  mechanical watch such as IWC spirfire is depending on abrasion of parts and the more famous the watch is, the more expensive the expense of the maintaining it will be.

September 20, 2011

Do You Wonder How to Pick up Suitable Watches

Filed under: Watch Buying Guide — Iwcer @ 5:26 pm

How to Pick a Watch

There are differences between buying watches and the other things which is because watches are more precious. In addition, ordinary people can not really understand watches. If you really desire to own a suitable watch as well as you won’t be regret buying such a watch, I think it is a little difficult for many people.

There are many function of watches. The two basic of them are timing and decoration. The attitudes of buying watches are various. Some will only choose the imported famous watch brands. Some of them prefer buying the available and practical watches. The others just focus on the shapes and appearance. The rest think highly of the functions. All these indicate that watches are not only small timing devices but also are important decorations. It seems like the functions of jewelry. You can judge one’s age,sex,occupation, interests and so on from his or her watch. There are some similarities on watches and dresses. It is not suitable for adults to wear fashion watches or teenagers to wear to famous expensive watches. Generally speaking, young people are much more fashionable. They are prefer the sporty and fashionable watches such as Omega watches or IWC spitfire watches. It is appropriate for beautiful ladies to wear the slim and small watches such as Breitling Bentley watches or the Longines watches. If you are a successful businessman, then your best choice is the famous watches such as Rolex and so on. If you have more than one watch, then you have more selections when you go to banquet or meet with your friends. In a word, watches should be considers with your job, interests, financial level and skin color. It was said that Omega should be worn by doctors while engineers should wear IWC watches decades ago. 

No matter which brands do you like to own, You just should be calm down when you buy them or you will be regret.

September 16, 2011

How to Choose The Watches Based on The Functions?

Filed under: Watch Buying Guide — Iwcer @ 1:33 pm

There are various kinds of watches in the modern world. How to pick up the most suitable one for yourself? Some people will buy the watches depending on the appearance. Some will choose them as the price. The other will choose them as the different functions especially the watch lovers. Compared with the styles, the functions of watches are different. It is separated by the complication of movements. There are two types,one is simple type,the other is complicated type. The simple type just shows time or the calendar displaying. While the complicated type is much more complex than the simple type but it is not so practical in the daily life. Generally speaking, for the fresher, it is not a big problem to choose the different functions. We just point out the two main problems here.

Manual Winding Watch

The manual or automatic?

 Sometimes, the novice will be confused by buying mechanical watch manual and automatic watch. In my opinion, If you prefer the utility of the watch, then the automate watch is your best choice. The manual watch is more suitable for the watch lovers who are willing to enjoy the feeling of winding. The moment for them is happy.

Quartz Watches

Quartz or mechanical watch?

If you want the buy the watch just for the accuracy and practice .Then the quartz watches are your best selections. It is much more convenient for you in the daily life. However, for a real watch lover, the first selection for them is the mechanical watch. Though the price of the mechanical watches are much more expensive than that of quartz watches.

The above are the main problems you meet with when buying the watches. In a word, though there are so many suggestions here, it is you who buy the watch for yourself, You have the complete right to choose the watches depending on your interests.

September 14, 2011

The Choice of Watch Styles

Filed under: Watch Buying Guide — Iwcer @ 5:39 pm

Watch Style

Everyone will have different ideas on the option of styles. Consequently, There are s lot of watch series of watch brands that are designed for different tastes of the consumers. However,how to pick up the most suitable watches for yourself?

1.Style of the watches: Each brand has its own style, such as fashion 44 mm diameter dial with special lugs of Panerai,or for example, complex dial and bezel and flight motion characteristics of Breitling; or for instance, slim movement and flipping case of Jaeger LeCoultre and so on.
How to select the most suitable one for yourself among the different serieses? There are two methods. One is depended on your basic interests. The other is to wear it to tell from whether it is suitable for you. Most of the watch brands have various watch styles for different consumers. For example, the main consumers of Swatch which is affordable and multiple choices are young people. While the Omega De Ville are accepted by the white-collar workers.

2.The function of watch: for watch users, the watch is to know the time, and they can not consider watch function. But with the deepening understanding to watch, most watch fans would select the different functions of the watches.If you ignore complex degree of movements, and separating the watch into the functions, There are flight watches, diving watches, fashion watches and ordinary watches. Recently, because of the excellent design and excellent waterproof performance ,diving watches are popular by the watch lovers.You can see the diving watches of ROLEX, OMEGA , PANERAI and other diving watches which are so popular.

In general, there are all kinds of watch styles, as long as you like,that is your best choice.There is no absolute rule, the above text is personal experience. I still remember that sentence: money can not buy my favourite things.

September 10, 2011

How to Choose The suitable Watch for Yourself

Filed under: Watch Buying Guide — Tags: , , — Iwcer @ 10:56 am

Watch Buying Guide

How to choose the suitable watch for yourself? The first watches are often sent by the others. Then you have the ability to buy the much more expensive watches for yourself. You may be captured by the Tag Heuer, Omega watches or the Rolex watch. It is your real watch which is bought by your interest.

It is important to select the right watches. You should buy the watch depending on the budget and your interests. Some classic watch brands may let you see the accurate time for your whole life, such as Rolex watch, Breitling Bentley watch, Audemars Piguet watch and so on. The budget is different that the watch you can buy is various. Some normal watches are more than 1000 euros. Ordinarily speaking,these watches are in the better scale but not the unique. It you want to own an unique watch that there is no similarity to your watch, your budget may rise to 5,000 euros, such as Patek Philippe, Breguet and so on.

If you want to own a more complicated watch, then your budget may rise than that of the former one. The most common and the most important function is the calendar displaying. Then you can see the week displaying, month displaying and the year displaying. The most popular functions among the watch lovers are the double time zone, moon phase and the calculator. Of course, they will prefer to choose the case which is made by gold. Apart from these, the other functions such as perpetual calendar, tourbillion, and minute repeater are also popular among the watch lovers. If you want to buy such watches, then your budget should be more than 10 thousands.

There are two other rules that you should remember. First, if you want to invest the watch, then there are only two brands that won’t be affected by times, they are Rolex watches and Patek Phillipe watches. Second, If you want to own a watch that is in the affordable price, and there is nobody will look down upon you. Then the Rolex Air-King is your first choice.

September 8, 2011

Porsche Design Ocean 2000 by IWC

Filed under: History — Tags: , , , — Iwcer @ 4:44 pm

The watcher says, a few days ago, I saw the watches and left message in the forum with member Kchunlok, after I saw his personal collection album, and found his net friend had enthusiastic response to Porsche Design Ocean 2000 by IWC (compared to IWC Aquatimer 2000 of Kchunlok), I could not help but evoke some private sad emotion. If that: There is one hand lead me into the watch world, it should be none other than Ocean 2000.

About seven or eight years ago, when I still worn quartz watch as most of young people (a Seiko diving watch in fact), to be frankly, I had no idea about mechanical watches. I liked my Seiko watch, accurate, good shape, very tough, good waterproof, it was very suited for me since I like tennis and swimming, except for sleeping time, I almost worn on the wrist, until one day a new female colleague came our company. Do not misunderstood, the next is not about love story between men and women, but the induction and fate between time and machinery.        

Porsche Design Ocean 2000

After I was more familiar with this female colleague, and once stumbled: She worn a beautiful watch that the case and strap were shining with gray luster, although I thought the size seemed a bit too large (it was not popular with 38, 40 or 44 mm size today), but the watch was really beautiful, even though on the weak wrist of woman, but also showed beauty and fortitude temperament, it was Porsche Design Ocean 2000 by IWC, what surprised me was: wow woo! the waterproof up to 2000m, (remember I said I liked swimming?). Almost at first sight, I was fascinated by this watch, but when I knew the price was nearly 2 times to my monthly salary, after calculating rent, transportation and living expenses, but to temporarily give up the idea of buying this watch.

However, the interest caused by Ocean 2000 was rising day after day. It was a little lack of watch information at Taiwan that time, there was no world wide web, (latter BBS, do you remember when used 14400 bps modem?), today some Chinese magazines which we were familiar had not yet founded watch information, and no spare money, I did not dare to come into watch shop, so the pursuit and absorption of watch knowledge could be said fragmented and slow. As a result, after I lived frugally long time, gathered enough money and entered the watch shop (it was Tianshui Road Nine Two, as it seemed relatively simple, compared to other magnificent watch shop, no more pressure!), then I knew: Ocean 2000 has been discontinued, all the stores in Taiwan had no inventory! If Ocean 500, they could try to find.

Porsche Design Ocean 500 by IWC

Like lovelorn people, I began to shift attention to other watches, I started to use the network that once appeared than immediately flourished to absorb new knowledge, and began to subscribe foreign magazines, gradually, I became the “mechanical watch fan wearing no watch” in my friends. In fact, I didn’t forget Ocean 2000, I found it in Timezone, Watchnet, Eddie’s Watchnet, Chronograph and other sites, but there was no transaction in the end. Later, I bought an IWC, I chose GST Alarm between Aquatimer and GST Alarm, a bit like a memory of my past feelings to Ocean 2000.

This is the story between Ocean 2000 and me, the beginning of a “beautiful mistake”.

Sometimes I think: after so many years, one day if Ocean 2000 suddenly appears in front of me, will I buy it? This question is a bit like asking things of first lover, but now it is not real, so think of when it really happens!

Talked about the emotional side, might as well talk about the rational side of Ocean 2000, first about the appearance and disappearance reason and process of Porsche Design by IWC.

Porsche Design Ocean 500

The 20-year golden age of IWC and Porsche Design

IWC was founded in 1868, it had nearly 135 years of watchmaking history. IWC factory is located in Switzerland near the German border, called Schaffhausen, the local watchmaking history can be traced back to the early 15th century, 459 years earlier than IWC. But until IWC that people can grasp time accuracy. And IWC is proud to stand in Schaffhausen, so the watches they make are labeled with Schaffhausen words, rather than “Geneve” which the  general Swiss watches marked with.

But the IWC founder is not Swiss, he is a Boston engineer named Florentine A. Jones. In order to achieve the dream of making the highest quality precise watches, he crossed the waters, he established the earliest mechanical watchmaking factory in the factories near Rhine River in Swiss, to realize his new conceives: used machine to replace some manual works to make more accurate parts, and then the leading watchmakers assembled into extraordinary watches.

In 1868, IWC launched the first pocket watch, from then on, IWC got special status in many aspects in the Swiss watch industry, but also had a pivotal position in the world’s watch manufacturing industry. Since its establishment in 1868, IWC had been the only watch factory that its watchmaking craft did’t become a victim of the industrial revolution. IWC never pursued mass production, even until today, it adheres to its faithful and inherent concept – IWC makes small quantity but extraordinary quality watches. So every IWC watch, even the most minor areas are handled perfectly, it can be used for decades under good care, and it is widely collected by many collectors, Portugieser, Ingeniur, Fleiger and other IWC watches get good comments and are acclaimed on the market.

Porsche Design Sportive Chronograph by IWC

Porsche Design Titanium Chronograph Moonphase

Porsche Design Ultrasportivo by IWC

However, as you know: most Swiss watch factories were under heavy pressure because of the wave of quartz and digital watches in 1970s, IWC also produced some quartz watches, but hoped to restore the appeal of mechanical watches with new ideas and new designs. Based on this idea, IWC allied with Ferdinand A. Porsche in 1978, and created a popular series of Porsche Design by IWC, (Porsche Design was made by Orfina before). But also this series of watches were populared with customers, Ferdinand A. Porsche determined to have its own watch factory and independent brand. In 1996, Porsche bought Eterna with 150 years history, formally ended nearly two decades of alliances with IWC, Porsche Design by IWC ceased production, became a history. IWC launched GST to replace Porsche Design in 1997, and Porsche Design produced its own Porsche watches in April 1998, no longer under IWC.

Porsche Design Titanium Chronograph

Among the nearly two decades of Porsche Design by IWC series, the most famous, most valuable one was probably none other than Ocean 2000. The importance of Ocean 2000 at least had three points: First, Ocean 2000 was the first commercial release mechanical diving watch with waterproof 2000 m; second, Ocean 2000 used titanium case and chain belt which IWC and Porsche Design first promoted, it was light but strong and skin-friendly; third, Ocean 2000 was both with brilliant performance and perfect shape design, its unique strap design and joint design had became a classic today.
 
Ocean 2000 BUND

Military watches were always one of the traditions of IWC, like Mark IX, X and XI were the well-known example, even the Ingenieur was created for military at the beginning. Since 1983, Ocean 2000 also produced special military watches, called Ocean 2000 BUND (or Bundeswehr, meaned West German military), provided for West German Navy. Ocean 2000 BUND had some obvious differences with the general Ocean 2000 in shape, including: the Ocean 2000 BUND bezel was black, minute hand was orange, the surface of crystal glass was flat rather than curved. In addition, IWC provided for military attached with Nylon-Velcro strap, the titanium strap must be ordered separately. What interesting was that, the Ocean 2000 BUND waterproof was marked only 300 meters, it was not that IWC lowered its standard to produce, but the military only tested to this standard.

3H Mark of Ocean 2000 BUND

According to Timezone founder Michael Friedberg: Ocean 2000 BUND was divided into three types, one was IWC Ref. 3509 and 3529 for Divers, the movement numbers were IWC Caliber 375 and 37521, 22 stone, adapted from ETA 2892; the second was IWC Ref. 3519 which was used by Mining Divers in mine military, its movement number was IWC Caliber 3755AM (anti-magnetic), 22 stone, also adapted from ETA 2892; the last style was IWC Ref. 3314 and 3315 for Combat Divers, also used IWC Caliber 2250 quartz movement. The dials of Ocean 2000 BUND for Combat Diver and Mining Diver were marked with 3H in the red circle because of Tritium.
       
Porsche Design by IWC Ocean 2000 BUND

In 2002, IWC and Prada launched a limited sports edition of GST Chronograph Automatic Prada, it was for the America’s Cup yacht race in 2003, with a global production of only 2000 pieces, the dial was marked with IWC for Prada words, and it was engraved with the number of each watch on the back. As it was the first cross-industry cooperation after Porsche Design, and met the moment when LV and Zenith launched Tambour, it caused a lot of attention naturally; however, IWC for Prada only had the modified version of IWC GST Chronograph, by contrast, people can not help but think of the unique and outstanding Ocean 2000.

IWC for Prada

September 1, 2011

IWC Watch International iPad Application Received The Red Dot Award

Filed under: News — Tags: , , , — Iwcer @ 8:38 pm

July 29, 2011, with IWC “WATCH International 1 / 2011″ iPad Application, the Swiss top watch manufacturer IWC Schaffhausen was favored by international professional jury, won the 2011 Red Dot Communication Design Award.

Consensus in the jury, the brand won the world’s largest and one of the famous design competitions with IWC “WATCH International 1 / 2011″ iPad Application: Communication Design Award of Red Dot Design Awards, with good performance. In the days of the selection process, the jury of 15 international renowned design experts, reviewed the 6468 finalists one by one, and ultimately selected 608 works awarded the Red Dot Award. All winning works will show “Design on stage – winners Red Dot Award: Communication Design 2011″ on special exhibition in Alte Munze Berlin on October 7 to 16, 2011.

WATCH International

IWC Marketing and Communications Director Karoline Huber said: “For the highly respected design awards, we are proud. The iPad Application provides an ideal platform, demonstrates artistic quality and unique charm of “WATCH International” to a wider audiences”. This electronic magazine is not only beautifully designed, but also includes additional visual material and audio files, so users can enter IWC unique world. “WATCH International” iPad Application can be downloaded in iTunes App Store.

Red Dot Design Award is the world’s largest design competition. Since 1954, Design Centre of North-Rhine Westphalia (later named Industrieform eV) began awarded various awards in recognition of outstanding design works. Over the years, the highly regarded Red Dot Design Award is recognized as quality label in the world, and develops into several awards categories today. All winners will be awarded at the evening awards ceremony in Berlin Concert Hall on October 7, 2011. The winning works will be shown in the Red Dot Design Museum, and this museum also collects the world’s largest contemporary design series.

iPad Application

The exquisite IWC Schaffhausen customer magazine “WATCH International”, it has been responsible for promotion of the brand since 1991. This magazine is published four times every year, available in English, German and the latest Chinese version. The magazine includes all articles, reports and background stories related with IWC, so celebrities have the opportunity to make public comments, and see different clock themes from many views. For the huge demands and interests in the world, “WATCH International” successfully reformed in 2010, and got good result in Best Corporate Publishing this year, a remarkable achievement. This game is Europe’s largest business publication competition, all the adjudicators were impressed with this brand magazine, and selected it as finalist ofpublished categories. The publications are more than 600 terms this year, “WATCH International” can be one of the finalists, it is enough to show its design features, it is a magazine to be treasured.

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